Small fry

Small fry, France.

Bringing out the Beautiful from the Good

Beauty at Petite Friture is a pretext. A pretext for meeting: with designers who put their soul and genius into their drawings; with collaborators who come aboard an entrepreneurial project; with partners who carry the same values. Creating a vibrant and narrative meeting around beauty, and instilling in it a resolutely optimistic and free state of mind so that beauty emerges from goodness, that is their promise.

Collective emulsion

At Petite Friture, they want to create a collective emulsion between complementary talents, driven by a shared vision and requirement, living the Petite Friture values ​​and who recognize themselves in their state of mind. Encourage encounters, trust, encourage explorations, collaborate in a transversal and iterative way. More than a publisher, Petite Friture affirms a state of mind.

Requirement

The requirement to detect and support talent, to push the boundaries of creation ever further: the “Francis” mirror tables created from watercolours by Constance Guisset, using a glass lamination technique, have given birth to a unique and poetic collection.

Generosity

Generosity resonates at all stages, and evokes very important notions such as pleasure and sharing. It leaves its mark on all projects such as the “Succession” tableware collection designed by Färg & Blanche and manufactured by Revol. To be shared without moderation. The complete “Week-end” outdoor furniture collection from the Brichet-Ziegler studio invites us to set large tables for happy moments. So essential.

Without Artifice

This value is far from superfluous because it cements a sincere state of mind, an attitude that focuses on meaning, nothing but meaning. At Petite Friture, we focus on the essentials…
In creating the ultra-thin metal indoor/outdoor chair "Fromme", Tom Chung was inspired by his own story: an experienced cyclist, he sought to regain the efficiency of his bike by placing shock absorbers under the seat, which gives it unparalleled comfort. He used to climb Fromme Mountain near Vancouver and was fascinated by the technical performance of his bike!

Transversality

Transversality is at the heart of Petite Friture's approach: provoking encounters, creating bridges, exploring new ideas. For example, involving new talents and professions to create wallpaper collections: textile designer Tiphaine de Bodman designed the "Jungle" collection, a journey to the heart of a tropical forest; Leslie David, graphic designer, created the "constellation" pattern, or Lisa Laubreaux, illustrator, at the origin of the "Jetlag" collection, a highly festive and graphic pattern that gives free rein to the imagination.